Analysis & Reporting: Measuring success

IonMX gives you a fast and accurate handle on campaign effectiveness to determine ROI and let you fine-tune campaigns on the fly. IonMX campaign analysis and reporting gives you instant access to results-you can watch responses arrive in real-time as they are automatically updated to ionMX.

IonMX's next generation infrastructure gives you a solid framework for analytics. Microsoft SQL Server 2005 provides superior business intelligence capabilities, and positions you for easy, no-cost distributed analytics capabilities.

IonMX gives you a powerful set of graphic and tabular standard reports, including integrated industry benchmarking data. You can also design custom reports using any fields in your unique ionMX database.

Metrics include:

• Number of HTML emails opened
• Unique clicks on embedded links
• New subscription requests
• Unsubscribe requests

Spotlight tagging allows you to measure conversions, including products purchased, sections visited and new registrations. Track conversions across channels from banner advertising to website to email.

All ionMX reporting data can be exported to your campaign management system, business intelligence tool or CRM system so you can analyze your result across channels and your enterprise.