Data Integration:
Making the connection

Each ionMX client has a unique and separate database. That means total flexibility to manage your data with speed and security.

We offer multiple options for importing and exporting data, all of which can scale to the size of your customer file. You can capture live data in your customer database. Choose the options which best suit your needs.
ionMX Data Integration Options
On Demand Contact Update
  • Synchronize your CRM data with your IonMX database.
    • Tag import data for easier segmentation
    • Import unlimited customer data fields for targeting and personalization
    • Custom data mapping options
    • Automatically eliminate duplicate records
  • Automated FTP for scheduled daily feeds or user-friendly wizard for on-demand imports.
  • PGP Encryption for HIPAA compliance
On Demand Performance Analysis
  • Export response data and metrics to external reporting tools
  • Automated FTP for scheduled data feeds
  • Highly available and scalable, accepts data in multiple formats
  • Email or RSS notifications to data marts that the latest metrics are available
Live Contact Update
  • Post contact preference data as soon as it is captured, using the Web Services API
  • Synchronize ionMX profile with e-commerce systems
  • Design event triggers to send emails in response to a banner click or search term entry
  • Integrate with website analytics to allow email offers based on website activity
Live Contact Analysis
  • Enables event-based multi-channel marketing, e.g. customer response to message determines call center offer.
  • Real-time XML data transfer