RSS: Are you ready to follow your customers?

Concerned about email list subscribers vanishing into the world of RSS feeds? Relax, ionMX can help. We have the tools and knowledge to help you master the new arts of integrated online marketing through multiple electronic channels, so you can stay on top as consumers redefine the media market.

With ionMX you can offer your customers content in their preferred format, and analyze their behavior in the emerging RSS channels. Get the scoop on your RSS subscribers so you can market to them using the same advanced segmentation techniques you use with email marketing. Analyze how RSS is working as part of your overall marketing strategy.

IonMX has the track record in both rich media and email innovation, to keep your marketing current with whatever is around the next corner. When ionMX handles all your digital message marketing, you get one-stop convenience for managing all your digital assets and for campaign analytics.

RSS

IonMX takes care of all RSS infrastructure requirements. We:

• Host your RSS feed
• Give you the ionMX interface for designing and developing content
• Connect your RSS subscribers to their email profile in your ionMX database
• Create an RSS sign-up page for your website

While you won't initially know who is signing up for your feed, over time our metrics will show you what they like. Our database can:

• Tell you all ionMX RSS feeds that each person signs up for
• Link feed sign-ups to subscribers email profile
• Track opens and clicks coming from RSS

That information lets us work with you to:

• Put targeted offers in your feeds (we can also publish offers in other popular RSS feeds)
• Tie together purchase data from RSS and email to identify lucrative multi-channel consumers