Segmentation & Personalization: Right message, right person, right time
IonMX's powerful tools help you reach subscribers with effective messages, and keep your subscribers happy so they stay on your lists. With IonMX you can target highly-relevant permission-based e-messages to each subscriber at the right frequency.
Advanced segmentation lets you segment customers based on preferences and/or purchasing behavior. Take full advantage of your existing customer information, learn more about your subscribers interests and communicate on a personal level.
Dynamic personalization capabilities let you tailor message content to each individual’s interests and buying patterns. Create campaign templates with pre-defined events and automatic responses.
Frequency control assures that customers get only the messages that they want. Prevent list fatigue by defining minimum elapsed time between messages and maximum number of messages per month.
Campaign optimization tools include the ability to test creative in as many ways as you want (unlimited A/B testing) and to optimize click-through rates with Conditional Blocks to automatically generate custom landing pages.
IonMX provides automated and efficient processing of inbound mail, as well, including change of address requests, new subscriptions, removal requests and customer service issues. You save time and money while making sure customers stay satisfied.
