OTOLABS LAUNCHES ionMX 3.0, WITH SPLIT-TESTING MECHANISM

Charlestown, MA (February 25, 2008) - OTOlabs, a permission-based digital marketing company, today announced the release of the newest version of its email platform, ionMX 3.0. This release brings to market a simplified split testing mechanism to help customers improve their response rates. The release also enhances the manner in which bounced email is handled for improved deliverability. These improvements come on top of recent enhancements geared toward helping clients follow compliance guidelines.

“ionMX 3.0 is the next evolution in our advanced email marketing platform,” said Chris Heitmann, Managing Director of OTOlabs. “These new features will help customers improve the ROI of their email practices.”

A key component of this release is a new spit testing interface that will allow marketers to simultaneously test the response rates on various subject line and message body combinations to a subset of the target audience. This will allow marketers to fine tune their message and create to ensure the maximum return for their efforts.

About OTOlabs
OTOlabs' suite of permission-based digital marketing platforms enable brands, agencies and publishers to achieve a one-to-one relationship and stay connected with their customers. ThinkDesktop branded desktop applications (BDAs) and desktop widgets drive behavior with alerts, messaging and document delivery. PolyThink manages and measures branded widget networks across social media, personalized start pages and other Web 2.0 environments. ionMX is an advanced email marketing platform that achieves superior ROI through industry leading deliverability and data management.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation's leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media's ability to enable engaging one-to-one dialogues is the future of marketing. Please visit one of One to One Interactive's web sites for more information: