The goal: achieving conversions. The approach: right message, right people, right time. How well are you doing? Could you do better? That’s what ionMX’s email marketing health check is all about. It evaluates your current performance and helps you move your program up the digital message marketing value chain. You get a complete look at everything from your lists to customer response to performance benchmarks. You get an understanding of every bit of your message content (do customers recognize your “from” line? Are subject lines compelling and accurate? Does your creative support your message content? Is it the right offer for your target?)  A multi-variate testing framework helps establish the importance of each element to your overall performance.

The email marketing health check is a great beginning for all new ionMX customers, and is especially valuable for our full service customers.

IonMX's comprehensive report on the current state of your email program is filled with fact-based recommendations mapping your road to optimum digital messaging “health.”